But for the purposes of this post, I’m going to specifically be taking a look at traffic with commercial value, that is traffic for keywords that people are willing to pay for. Seo Charlotte / statusdigitalgroup.com
What I’ll be using for valuation is a simple 3rd party metric, the average cost per click (or CPC), that you would need to be willing to pay to place your ad on Google when that particular keyword is searched.
So in terms of keeping the valuations very simple, the formula I’ll be using to place a monetary valuation on a keyword (again, just for the purposes of this post) is:
The direct driver of these costs is competition, but the indirect drivers are more interesting to look at from a revenue standpoint…
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The Way It Usually Works
When you sell a website, you usually have to agree to a non-compete for a period of time (often 1-2 years) and hand over the attached email subscriber list.
Not in this case.
Both of those terms were deal breakers for me, but apparently not for the buyers – so I sold the site.
Partly because I wasn’t crazy about the brand… it was never well thought out, more so a blog I spun up one weekend to move a lot of the SEO-related stuff I was writing off of nickeubanks.com
Since I still have my SEO products and no non-compete, I figured I’d keep right on blogging about SEO and traffic, and this time not attach the brand so heavily to myself.
Backing Into Revenue
Traffic can be valuable for all sorts of reasons: