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Supporters of this view argue partly by analogy with evolutionary theory, suggesting that where there is diversity of approach, a change in environmental conditions is likely to be accommodated by one of the various methods, products or systems already in existence. com Strategy as experience I've been to that area before, so I know it quite well and I like it there. co m Let's try something different. We've never been to xxx before, and it looks a very interesting place. com Chapter Roundup Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.
The aim is to achieve an 'adaptive tension' that will keep the organisation functioning without either resorting to machine-like procedure or descending into unproductive disarray. This can be achieved by the use of simple rules, which are general principles, rather than detailed procedures. These rules should focus on important basic principles, such as the criteria to be used when ranking potential opportunities. ea Apply the three strategic lenses to a process you are familiar with, such as choosing a holiday.
B) The current pursuit of innovation as a route to competitive advantage makes it very important that managerial attention is directed towards achieving results rather than just administering established processes. Realistic means much the same thing as achievable, anyway. ym a (a) Functions of objectives tud There are other variants: achievable may be replaced with attainable, which has an almost identical meaning, and relevant (meaning appropriate to the group or individual concerned) has been proposed as a third option for R.